Pamela Vilchez is the owner and creative design director behind the brand. She is a fearless, avid traveler and a free spirit by nature. Pamela came to the U.S. from Peru 15 years ago. she immediately fell in love with the thriving fashion scene in the U.S. It spoke to her gypsy heart. She becAme inspired and determined to blend the beauty of her Peruvian culture with the modern, boho chic lady in mind. Pamela V, the brand, was born and, well, the rest is history! We hope you will love our bags as much as we do. Each one is designed with care, love, and a personal stamp of approval!